In modern freight forwarding, sales is no longer just about maintaining contacts—it’s about owning the full customer lifecycle. From lead capture and quotation to client onboarding and retention, the demands on logistics sales teams have grown. Without a system built specifically for freight, critical visibility gaps and delays can slow your growth.
Gensoft Sales & CRM is designed to meet the real-world needs of freight and logistics businesses. It connects every step of the sales journey—lead generation, follow-ups, quoting, reporting, and post-sale servicing—in one unified platform, tailored for the industry.
1. Centralized Lead Management & Sales Pipeline Tracking
Capture leads from websites, referrals, or direct inquiries. Assign leads, track status, and move them through a structured sales pipeline. Managers get full visibility into performance and can intervene early on stagnant deals.
2. Freight-Specific Quotation Tools
Generate quick, accurate quotations with built-in rate references and margin controls. Include custom terms, multiple versions, and track quote status—all from the same dashboard.
3. End-to-End Customer Lifecycle Management
From the first touch to repeat business, every call, email, and quote is logged. Freight teams gain a 360° view of customer activity, helping ensure faster support and stronger relationships.
4. Reporting & Team Performance Monitoring
Track KPIs like lead-to-win ratio, sales volume by location, and individual rep performance. Gensoft’s dashboards give leaders the insights to guide strategy and improve efficiency.
5. Mobile-Ready Sales Tools
Whether you’re in an office or at the port, access leads, update calls, send quotes, or get approvals in real time—via mobile CRM access designed for teams on the move.
Conclusion
Gensoft Sales & CRM empowers freight sales teams to move faster, close smarter, and serve better—with every customer touchpoint managed in one place. Purpose-built for logistics, it turns sales challenges into scalable opportunities.
